superella is about

Easy, free and comfortable layers. 

Quality clothes that last for years and years.

Small production runs. 

Using the very best natural fabrics, 100% cottons and linens. 

A proudly local South African brand. 

Made in-house by Ella and her team: Mussa and Shaibu. 

Ella sees herself more as a clothesmaker than a fashion designer. We offer a range of classic pieces that can be mixed and matched to create your own unique style. 

Superella clothes are suitable for any and every occasion.  

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COMFORT | SEASONLESS | LAYERS | EASY | UNIQUE | CLASSIC | LOCAL | SUSTAINABLE | NATURAL